Organic (unpaid) reach and virality of Facebook posts will continue to drop for the majority of musicians and creatives. Users must build better and MORE-SHARE-WORTHY content in 2014 to see a strong ROI (Return On Investment) from their Facebook marketing efforts.
Success on Facebook for both bands and artists will depend more and more on what many experts incl. Gary Vaynerchuk call “Native Content.” That being content that is fully customized to each network, and each audience type. See below for a great example of awesome FB posting.
Fewer and fewer bands will see the FB Ads platform as a cheap way to build LIKE numbers, and overall LIKE counts for newer pages will see much slower growth than previous years, both paid and organic growth will cost you more – in money and time respectively.
Bands will see many more prompts coming from Facebook to return to the network, and keep engaging with their audiences.
Content testing and timing will become even more crucial; along with a deeper understanding FB analytics and insights, for those bands that wanting to see continued growth and ROI from their Facebook efforts in 2014.